Sellerdeck Business 2013 – Great Ecommerce Software

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Online store operator is more complex than simple website handling. Most software designed to allow you to do so is provided as an online service.

SellerDeck (formerly Actinic) takes another method. This desktop application allows you to create and manage a store on your PC. The website itself can be hosted locally, or with hosting service you choose.

Sellerdeck Business 2013

Sellerdeck Business 2013

There are several versions of the software, starting with the simplest Catalog to the full features Enterprise version. Business Version sits above Catalog and can handle offline the trade (orders by phone and mail) as well as electronic commerce.

You only have a user license for $1,348.5 investments (excluding VAT), although you can run SellerDeck on two machines when a machine is used to maintain the website (upload) and the other machine to process orders (download).

Sellerdeck Business 2013



SellerDeck screen is pretty crowded, and there is no attempt to simplify the layout. There are four separate work area, which is accessible via the tabs on the main control panel. They are Content, Design, Orders and New order.

Content shows the navigation structure in the tree in the left pane, provide icons for each page on the website and any items that you are selling. Information related to the selected icon is presented in a panel on the right. This information is classified, but needs to learn a lot of knowledge before the detailed changes to become more second nature.

Design Tab show a page from the website - is selected from the Content tree, though here it appears to the right. You can choose from 12 templates and 22 color schemes to set up the basic design for the website. Each sample has somewhat pale, and you may want to add vitality to the design.

The rotations are done in a similar way a desktop publisher (the desktop publishing), or by editing the basis HTML; screen can be split to show both.

Orders Tab shows current and history order information, and you can pull up customer data, including checking online fraud. These tests are performed by DataCash, a part of Mastercard, if you also buy SellerDeck Payments.

New order tab shows an order panel similar to a typical online order screen to enter orders via telephone and email. This familiar method means entering new orders in real time while handling a customer on the phone is very easy.

The tabs

The tabs

Software links with the design of Dreamweave, and Sage Accounts for document analysis and accounting, but can be used alone if you do not need to control the level of detail control.

The new features of the 2013 version focuses on improving the customer experience rather than upgrade the back-office database.  Improvements to search and filter offer suggestions when customers enter keywords and help sellers can create new pages from the filtering results.

The option selector on the store site can be correlated with each other, for example, the different options in a select (selector) product size can change the options provided in the corresponding color selector.

Prices can be changed in real time when customers select. List of items can also be numbered page, remove the need to scroll down the products in a big category.


SellerDeck 2013 Business is a flexible and comprehensive commerce tool to maintain an online store. It covers many needs of a small to medium size companies, and can process orders by phone, mail and online. The new features, while not impressive, help to provide the type of environment that the online customers are expecting. If the PC license proved limited, Business Plus 10-PC package is available for $2098.5 excluding VAT.


·         Price: $1,349

·         Windows XP SP2/Vista/7

·         2GB RAM

·         120MB drive space

·         Ease of use: 3.5/5

·         Features: 4.5/5

·         Value: 3.5/5

·         Overall: 4/5



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