Searching for Google’s future (Part 2) - Playing a long game & Mobile money

- Free product key for windows 10
- Free Product Key for Microsoft office 365
- Malwarebytes Premium 3.7.1 Serial Keys (LifeTime) 2019
Searching for Google’s future (Part 2)

Nudge, nudge

Android is a classic Google play: if the world isn’t moving quickly enough in Google’s direction, Google will give the world a nudge. The Chrome web browser came from a similar perspective: Google felt that browser manufacturers could do a better job of supporting web applications and HTML5, so it built a browser to spur them into action. Chrome OS is designed to encourage adoption of cloud computing, where Google is a significant player, and the new Google Wallet, which uses near field communication (NFC) technoIogy to deliver wireless mobile payments in the US, is an attempt by Google to kick-start a market from which it hopes to make a lot of money.

Description: From left: Larry Page, Eric Schmidt, and Sergey Brin

From left: Larry Page, Eric Schmidt, and Sergey Brin

As Google’s executive chairman Eric Schmidt told delegates at this year’s Mobile World Congress, payments could be an enormous opportunity for the firm. “I’m walking down the street and I need pants. My phone has an NFC chip. It knows where I am. It tells me about two stores, one to the left with a 20 per cent discount and one to the right with a 30 per cent discount. It’s programmed to know that I’m a cheapskate, so it points me to the right and the store knows what pants [trousers] I want. You don’t think this is going to work? Trust me, this is consumerism.” It’s also something that ties in nicely with another Google product, Google Offers, which is being beefed up with the acquisition of Groupon-style special offers websites. At the time of writing, Google had just acquired the German deals site Daily Deal.

Google isn’t the only firm interested in smartphone-assisted shopping. As Windsor Holden recalls, “this is pretty much the line that Paul Jacobs was spinning at the recent Qualcomm EMEA event. The phrase he used was the handset as a ‘digital sixth sense’ - that the handset will essentially be facilitating the flow of contextualised, localised information.”

Could this really work? “Considering Google’s presence across the value chain, it is — in theory at least — a credible scenario, Holden says. “In terms of actually effecting that scenario, the primary harriers are (a) ensuring that the various retailers are on hoard and therefore ready to ping trouser-related information, and (b) overcoming any residual customer concerns about intrusion and payment.”

Playing a long game

Description: Google Checkout

Rather than insist everyone uses its own Google Checkout payment processing service, Google is happy to team up with existing payment systems. So while it doesn’t get a percentage of every transaction, it gets something that may be even more valuable: data.

With Google Wallet, Google gets to know not just what you’re interested in, hut what you actually spend money on. While Google Wallet doesn’t get your actual transaction details, it still knows where you were and how much you spent. By combining that data with deals, social networking, geolocation, Nectar-style loyalty programmes and specialised services like the Zagat restaurant guides, which Google acquired in September, Google has a very powerful platform for location -based, personalised advertising.

The Google+ plus-one icon already appears on display adverts so you can share them with the people in your Google+ circles, and the same feature is coming to AdSense for mobile devices too. But Google+ is about more than just letting your contacts know you like the odd banner ad. It’s also about social TV, which many pundits predict could he the next big thing in streaming media, and, inevitably, it’s about advertising. If you’ve ever joined in live twitter conversations during football matches, Question Time or Britain’s Got Talent, you’ll know how much fun simultaneous viewing and posting with your friends can be. With Google+ Hangouts, Google is hoping to deliver something even better.

Hangouts are one of the core Google+ features, delivering group video chat both on desktop PCs and on Android devices. The new Hangouts API, which was added in September, makes it possible for developers to create social TV applications that pith and share content from sites like YouTube and Vimeo with groups of people. If you pause the video, it pauses for everyone; if you rewind it or skip to a different clip, then everyone else’s video rewinds or moves to the next clip. If Hangouts prove popular, it will mean yet more data for Google to crunch and even more opportunities to deliver targeted advertising.

Mobile money

As Eric Schmidt wrote in the Harvard Business Review earlier this year, Google’s strategy is uall about mobile”. In 2009, half a billion people used mobile devices to access the internet; within five years, that figure is expected to double as the smartphone overtakes the PC as the primary device people use to get online.

That opens up enormous opportunities for Google. As Eric Schmidt explains, the smartphone makes it possible to deliver personalised information about where you are, what you could do there right now, and so forth - and to deliver such a service at scale.” To make that happen, Schmidt says, Google needs to do “some serious spadework on three fronts”. Those are improving the mobile networks we use to connect to the internet, with 8-10mb connections being the norm, developing mobile money, which we’re already seeing in the form of Google Wallet, and getting smartphones into the developing world.

“We envision literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years,” Schmidt says. “Can you imagine how this will change their awareness of local and global information and their notion of education?” Can you imagine how many ads Google will show them?

Top 10
Free Mobile And Desktop Apps For Accessing Restricted Websites
TOYOTA CAMRY 2; 2.5 : Camry now more comely
KIA SORENTO 2.2CRDi : Fuel-sipping slugger
How To Setup, Password Protect & Encrypt Wireless Internet Connection
Emulate And Run iPad Apps On Windows, Mac OS X & Linux With iPadian
Backup & Restore Game Progress From Any Game With SaveGameProgress
Generate A Facebook Timeline Cover Using A Free App
New App for Women ‘Remix’ Offers Fashion Advice & Style Tips
SG50 Ferrari F12berlinetta : Prancing Horse for Lion City's 50th
- Messages forwarded by Outlook rule go nowhere
- Create and Deploy Windows 7 Image
- How do I check to see if my exchange 2003 is an open relay? (not using a open relay tester tool online, but on the console)
- Creating and using an unencrypted cookie in ASP.NET
- Directories
- Poor Performance on Sharepoint 2010 Server
- SBS 2008 ~ The e-mail alias already exists...
- Public to Private IP - DNS Changes
- Send Email from Winform application
- How to create a .mdb file from ms sql server database.......
programming4us programming4us